Good Towerstream Video
Done right, video advertisements can be very, very effective because they can convey a lot of information in a short amount of time.
Like this new Towerstream video... on YouTube - www.youtube.com/watch?v=qd9uG-RKP6s (wish I could embed it, but they YouTube doesn't seem to allow that [easily] any more.)
The video brings home, quickly, the point about the fragility of wireline versus wireless connectivity in this day and age, especially "wireless done right" as Towerstream does (lots of attention to their backhaul infrastructure, including significant redundancy).
It reminds me of Dan Hesse's claim while he was CEO of (legacy) Terabeam that the only thing that could interfere with Terabeam's (optical) wireless signals was a 747 that could hover between skyscrapers.
Well done, Towerstream, and kudos for doing snarky, low-cost, but highly effective marketing like this!
By Steve Stroh
This article is Copyright © 2008 by Steve Stroh except for specifically-marked excerpts. Excerpts and links are expressly permitted (and encouraged).
This article was written and posted via Broadband Wireless Internet Access (BWIA); Clearwire service using a NextNet Wireless / Motorola Expedience Residential Service Unit (RSU).
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